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Valentine’s Day is all about women purchasing the right amount and quality of chocolate for their husbands, boyfriends, and even male coworkers in e) Japan. There are two types of chocolates given to men on February 14: honmei-choco (prospective winner, or lovers’ chocolate) and giri-choco (obligation chocolate, for platonic recipients). Men don’t have to return the favor until a month later, on March 14, or White Day. Men are expected to give gifts at least doubly as valuable to women on this “reply day.” White Day was originally launched by a marshmallow manufacturer, which tried to convince men to give these puffy white confections to women. Now, in addition to marshmallows, men give white chocolates, white lingerie, and jewelry or other gifts in white packaging to women on March 14.
I hope there is some chocolate coming my way on Valentine’s Day! What are your plans for February 14 this year? Let us know in the comments!
Photo by Ladyheart. (Creative Commons)